Intelligent electronic bus stop signs are rapidly transitioning from traditional static signs to dynamic digitization. It makes the traditional static bus stops become more intuitive bamboo display and also spreads diversified information, such as real-time weather, road condition information, public information, public service announcement, commercial advertising, etc. These creative advertisements have a strong sense of visual hierarchy, all of which highlight the charm of a smart city. Moreover, with the introduction of the concept of intelligence, more and more advertisers are incorporating artificial intelligence elements into their creativity, which has further elevated the level of intelligence in the entire city.

The smart electronic bus stop signs with fashionable and generous appearance and rich and useful contents have further improved the image of the city to some extent. Many smart electronic bus stop signs also have multi-touch screens, which can be operated manually by citizens themselves, broadcast urban customs and public opinions on demand, and play games, watch videos and listen to music. From this perspective, the application of intelligent electronic bus stop signs has brought great convenience to the travel of the general public.

The application of intelligent electronic bus stop signs not only provides convenience for citizens, but also enables bus companies to achieve greater economic benefits. It can also provide commercial advertising merchants with a higher advertising return rate, which can be said to be achieved in one go. Today we will talk about the benefits of advertising on intelligent electronic bus stop signs.

Quick update of advertising information

Rolling screen advertising allows for continuous replacement of advertising content during its playback period, which can better adapt to the development and reform requirements of enterprises and achieve customer benefits.

Low cost per thousand people

The delivery rate of bus stop advertising is 78%, second only to television and local newspapers. From the perspective of the breadth of the audience, it has a significant advantage. Furthermore, compared to the cost per thousand people, the low cost advantage of bus stop advertising is very obvious, and it has good advertising benefits.

Good repeated appeal

The users of public transportation are mostly fixed individuals, for example, most of the passengers who take buses to work are those who commute on the same route every day. According to a long-term study conducted by the Traffic Advertising Association in bus companies, it was found that male and female passengers on the bus saw the same traffic advertisement on average 43 and 34 times within a month, respectively. Small footprint, saving resources. So placing advertisements here would be a wise choice.

Combining audio and visual for better results

The form of intelligent bus stop billboard advertising, such as voice announcement advertising and LCD display dynamic corporate image advertising, has a good audio-visual impact and can achieve better advertising effects.